Oct 8, 2013

OPEN i.school 1st: Systemic Innovation and the Business Model Canvas: some insights and lessons from Apple Inc. 2013.10.20.


Where do Blue Oceans come from?
What are the Drivers for Serial Innovation in large Corporations!
What are the strategic benefits of a systemically integrated platform approach in entrepreneurial practice?

The open workshop session, conducted by Prof. Peter, McGrory, Aalto University, Helsinki, is intended for participants to better understand the strategic merits of systemic thinking, and deep multi-disciplinary collaboration in innovation practices. And the break-out working session enables teams to actively explore through case-analysis the value and potential of the Business Model Canvas in compelling strategic innovation.

Date and Time: October 20, 2013 (Sunday) 13:00-17:00
*The venue will be open from 12:30.
*Small reception will be held after the workshop. (17:00-18:00)

Venue: Exhibition Room; 2F, Engineering Bldg. #2, Hongo Campus, The University of Tokyo
東京大学本郷キャンパス工学部2号館2階「展示室」 → map
next to Matsumotoro Restaurant

Participation: It is OPEN to anyone in general. Any profession or specialties are welcome. NOT limited to the students of The University of Tokyo.
If the number of applicants exceeds that of the slots (30), selection process will be applied.

Language: English

If you have any questions regarding the event, please contact us through the contact form, or just send an email to info<at>ischool.t.u-tokyo.ac.jp.

Peter McGrory, Professor of Design Management
Director, International Design Business Management IDBM Programme
Aalto University School of Arts, Design and Architecture
Along with his position as Professor of Design Management and Director of the International Design Business Management IDBM Programme at the Aalto University School of Arts, Design and Architecture, Professor McGrory’s research interests involve, amongst others, exploring the breadth and strategic potential of integrated platform strategies in entrepreneurial practice.

  • Peter McGrory

    Aalto大学School of Art and Design教授。デザイン、ビジネス、テクノロジーの三位一体でイノベーションにアプローチする、学際的デザイン教育のパイオニア・Aalto大学International Design Business Management(IDBM)の創設者。デザインコンサルタントとしても豊富な経験を持ち、NOKIA社をはじめ、数々のグローバル企業のデザイン戦略に大きな影響を与えてきた。