Apr 7, 2010

**inno-talk**Design Thinking:fad or foundation for design as a profession ? By Brigitte Borja de Mozota, Universite Paris Ouest 2010.4.16.

inno-talk” (innovation talk) is i.school’s new format seminar open to anyone, in which we enjoy lectures and discussions inviting national and international opinion leaders from academia to industry, with a small number of attendees, in an informal style.

In our first inno-talk for the year 2010 we are very happy to receive Brigitte Borja de Mozota, from Parsons Paris, to discuss with the audience some future views on design management theories.

Starting her talk from reviewing the design thinking buzz through the emergence of the present economy of transition, she will analyze designer’s new roles and missions.

Based on her expertises developed in her book “design management”, she will talk what “design thinking” means in terms of ROI and design value issues. Along the lecture we will learn her original concept of “designence” model.

In the lecture, Nanako Kavauchi, designer, design management scholor and translator of Brigitte’s book “design management”, will also give a chat on the Japanese edition of the book.


Brigitte Borja de Mozota started her career as a manager first as a buyer in the chain of department stores AU PRINTEMPS, second as an entrepreneur managing her import company of designers gifts.
She passed her PhD in management science in 1985. Her thesis on “The role of design in marketing strategy” was the first research on design in management science conducted in France. She has been in charge of research for DMI (Design Management Institute) for 12 years, and she is DMI Life Fellow. (There are only 4 Life Fellows in the world.)
Brigitte Borja de Mozota is now Professor at Universite Paris Ouest (ex Paris X) and she is also Director of research at Parsons Paris School of Art + Design.



Date and Time: April 16th, 2010 (Fri)
16:30-18:30 (The venue will be open from 16:15.)

Venue: 93B, 2 gokan Dept. Engineering, Hongo Campus, The University of Tokyo

Attendance: Up to 30 persons. Anyone can attend, free of charge.
We will receive the entries in order of arrival, and will confirm the acceptance by email your sign-up within a few days.

Language: English

If you have any questions regarding to the sympsium or i.school, please contact us through the contact form, or just send an email to info<at>ischool.t.u-tokyo.ac.jp.