Aug 22, 2019

2019年度第6回レギュラー・ワークショップ
「Disruptive Innovation」Professor Miles Pennington

This workshop is provided by Professor Miles Pennington and his team of RCA – IIS Tokyo Design Lab which is a design project jointly established by The University of Tokyo Institute of Industrial Science and Technology and Royal College of Art, established in December 2016.

The workshop process is a essentially a design thinking experience but with an emphasis on disruptive innovation.

Theme>Disruptive Innovation

Synopsis of workshop>
There are many different approaches to innovation. Some are linear problem-solution searches; some are lateral explorative journeys. In this workshop we look at design thinking as a process to find more revolutionary ideas. Why? Well, many companies are stuck refining and developing their products with the strategy, “What’s the biggest thing we can do without being too new?” They look for iterative steps forward, ones that minimise risk. This is a safe approach but one that is not going to change the world. New thinking is needed. We need step change innovation. That’s what this workshop explores. Participants will use everyday household appliances as a focus and produce radically different designs (mocked-up) by the end of the two day project experience.

Day 1
– Introduction to Design Thinking and Disruptive Innovation
– User Experience Mapping
– Idea Generation
– Idea mapping and selection
– Concept presentations & feedback
Day 2
– Introduction to Prototyping and thinking through making
– Concept testing
– Concept development
– Pitching your idea
– Final Presentations, voting and reflections

 

Pre-assignment
・Think of a product / service / system in the world we live in NOW that they think is ‘disruptive’ – it does not have to be a massive global sales hit but it could be; it could have created social impact or have had market creation success or great sales performance – either big or small impact or something in between,   its up to the participant what they think the “disruption” is. For global sensations to the way the local cafe prepares coffee anything is OK so long as it has Disruptive spirit!
・Find / make an image of it on an A4 piece of paper and bring it with them for the workshop.
・ And there is an exclusion rule: nothing made by Apple is allowed.


Date and Time
10:00-17:30, 12th & 13th Sep. 2019

Venue>RCA-IIS Tokyo Design Lab (東京大学駒場キャンパスII)
S-206, S building, Institute of Industrial Science,The University of Tokyo,Komaba 4-6-1, Meguro-ku,Tokyo
東京都目黒区駒場4-6-1東京大学生産技術研究所S棟 S-206(S棟2階 左手)

https://www.u-tokyo.ac.jp/campusmap/cam02_04_16_j.html
https://www.iis.u-tokyo.ac.jp/ja/access/

Nearest Station>Komaba Todaimae (駒場東大前)
吉祥寺寄りの改札を出て、「東門」からのアクセスをお勧めします。
※駒場キャンパスI(駅前)ではないのでご注意ください。

Language>English

Application for i.school students and corporate sponsors>Please confirm e-mail sent by i.school and apply with the URL.

Open call for students participants> Please entry the 「APPLY」tab below by 23:59 3rd Sep.

 

  • Miles Pennington

    Professor Miles Pennington
    DLX Platform
    Institute of Industrial Science
    University of Tokyo

    Miles Pennington is professor of Design Led Innovation and helps direct a unique international innovation lab at The University of Tokyo – the DLX Design Lab. Previously he was at the Royal College of Art  in London and was Head of Programme of the Innovation Design Engineering (IDE) joint Masters programme with Imperial College – he is an alumnus of the IDE programme and graduated in 1992. He was also Founder and Head of the international exchange programme Global Innovation Design (GID) programme in 2012. In the past in parallel to his academic work he was a Director of the London office of the innovation consultancy Takram. He moved to Japan in September 2017 to join the University of Tokyo.

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